Sr. Coordinator, Direct Marketing at Niantic
San Francisco, CA, US

At Niantic, we’re passionate about real world, social, mobile games that inspire players to go on adventures on foot with others. Do you share this passion and want to help encourage others to step outside and go on an adventure? If so, our Marketing team is seeking a Direct Marketing Sr. Coordinator to help craft quality direct marketing and engagement programs which celebrate these passions. We’re looking for someone who is hardworking with proven technical skills and lifecycle marketing experience to bring our user experience to the next level. If you're a knowledgeable ‘expert’ who knows a thing or two about user engagement and retention, we'd love to hear from you.

In this role, you'll work closely and collaboratively with the team to plan, manage, and execute omnichannel campaigns, including but not limited to, email, in-app messages, push notifications, and SMS, driving user engagement on multiple touch points along the user journey - onboarding, retention, and re-engagement. You will be responsible for data reporting and analytics part of the marketing performance and help the team make informed decisions to optimize user experience. This role is not eligible for immigration sponsorship.


  • You will support the Product and Product Marketing teams to develop and execute campaigns across Niantic products.
  • You will monitor and report campaign results on a regular basis.
  • You will conduct user segmentation, list management, A/B testing and user surveys to improve campaign performances.


  • You can collaborate effectively with a global cross-functional team.
  • You have some knowledge about mobile-first omnichannel platforms, like Braze or Leanplum.
  • You have experience in conducting user surveys.
  • You have a Bachelor’s degree or equivalent experience in Marketing, Business Administration, Liberal Arts, or a related field.
  • You have at least 2 years experience in a lifecycle or direct marketing role, preferably in the tech, gaming or mobile app industry.
  • You have a proven track record of crafting marketing campaigns for various communication channels.
  • You have basic HTML and debugging skills.

Plus If...

  • You are passionate about Niantic’s games.

Join the Niantic team!

Niantic is the world’s leading AR technology company, sparking creative and engaging journeys in the real world. Our products inspire outdoor exploration, exercise, and meaningful social interaction.

Originally formed at Google in 2011, we became an independent company in 2015 with a strong group of investors including Nintendo, The Pokémon Company, and Alsop Louie Partners. Our current titles include pioneering global-control game Ingress, and record-breaking AR game Pokémon GO. Our third title, Harry Potter: Wizards Unite, is currently in development. 

Niantic is an Equal Opportunity and Affirmative Action employer. We believe that cultivating a workplace where our people are supported and included is essential to creating great products our community will love. Our mission emphasizes seeking and hiring diverse voices, including those who are traditionally underrepresented in the technology industry, and we consider this to be one of the most important values we hold close.

We're a hard-working, fun, and exciting group who value intellectual curiosity and a passion for problem-solving! We have growing offices located in San Francisco, Sunnyvale, Bellevue, Los Angeles, London, Tokyo, Hamburg, and Zurich