Sales Lead (EMEA) at Niantic
London, GB

We’re searching for a Sales Lead to join our growing business team at Niantic! This person will have a strong reputation for closing deals and mentoring high performance sales teams. You’ll be responsible for growing the footprint of Niantic’s innovative Sponsored Locations product with marketers in Europe. You possess an entrepreneurial spirit and hustle for acquiring and closing deals, with emphasis on experience selling new digital advertising products. We are looking for a KPI-driven analytical thinker who has experience, and will be excited to develop and execute sales strategies while working cross-functionally with business development, product and marketing teams to ensure customer success and drive Niantic’s growth. This role is not eligible for immigration sponsorship.


  • You’re a “Player-Coach” who executes your own deals and are responsible for the team’s performance. You’ll share best practices with the Sales team and help them develop and grow the business.
  • You'll build and execute a winning sales process - from customer targeting to product positioning to sales funnel analysis, resulting in improvements to our approach.
  • You're a subject matter expert, connecting product features to business needs and providing feedback on product-market fit to inform product strategy.
  • Deliver on quarterly revenue and productivity targets for your team.
  • Ensure consistent quality of written and verbal materials distributed to clients.
  • Manage pipeline with CRM tools for maximum efficiency and visibility, with carefully executed follow-up to closure.


  • BA/BS degree in sales or marketing-related field, or equivalent practical experience.
  • 10+ years of experience in selling digital advertising and/or media, inclusive of 3+ years experience leading a sales team and/or client service team at an agency or marketing service company.
  • Experience successfully selling to VP and C-level marketing leaders.
  • Strategic thinker with experience developing comprehensive strategy, including market sizing and competitive analysis.
  • Demonstrated people management and leadership skills, with a mentoring approach to developing performance.
  • Experience contributing to sales operations & process improvements.
  • Proven track record of reaching and exceeding sales goals.
  • Ability to travel.

Plus If…

  • You have bilingual skills covering English and one or more of the following languages: French, German, Spanish, Italian.
  • You have existing relationships with ad agencies.

Join the Niantic team!

Niantic is the world’s leading AR technology company, sparking creative and engaging journeys in the real world. Our products inspire outdoor exploration, exercise, and meaningful social interaction.

Originally formed at Google in 2011, we became an independent company in 2015 with a strong group of investors including Nintendo, The Pokémon Company, and Alsop Louie Partners. Our current titles include pioneering global-control game Ingress, and record-breaking AR game Pokémon GO. Our third title, Harry Potter: Wizards Unite, is currently in development. 

Niantic is an Equal Opportunity and Affirmative Action employer. We believe that cultivating a workplace where our people are supported and included is essential to creating great products our community will love. Our mission emphasizes seeking and hiring diverse voices, including those who are traditionally underrepresented in the technology industry, and we consider this to be one of the most important values we hold close.

We're a hard-working, fun, and exciting group who value intellectual curiosity and a passion for problem-solving! We have growing offices located in San Francisco, Sunnyvale, Bellevue, Los Angeles, London, Tokyo, and Hamburg.